meritum

"You have to believe in it"

The value of your product or service must be understood by the sales force and compelling to the customer. The positioning of the product or service in the relevant market, the unique selling points, is often lost in the stampede to get to the lowest price.

Meritum conducts internal sales workshops: to better understand the company product or service; to understand the competitive propositions in the relevant market as well as garnering opinion from existing customers and partners.

Obtaining sales team buy in and collaborative engagement in defining the value offer, stimulates an intrinsic passion for the sales person and presents a fully formed “reason to call”.

If the salesman doesn’t believe in his or her product how is the customer supposed to buy?